You know that your marketing agency is only as good as the team you’ve assembled. Of course you’ll want to hire the best people you can for each position you have to fill. But how do you measure your team’s overall contribution to your agency’s success? As you map out how you’ll manage your marketing agency, don’t forget to keep track of this key metric: your agency’s revenue per employee. Calculating the revenue per employee for your agency is simple. But it’s what you do with this info that counts. First, you can track how it has changed over time. Is the trend your friend? Or has it been declining
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