Five Steps for Developing a Winning Content Strategy

What is a Content Strategy? A content strategy is a plan for creating, publishing, and managing content. There are plenty of benefits to having a content strategy in place. For starters, it can help you save time and money by ensuring that your content is purposeful and targeted. It can also help you boost your SEO efforts, drive traffic to your website, and build relationships with your audience. Developing a content strategy requires an understanding of what types of content will work best to achieve your desired objectives, as well as a clear vision for how that content will be delivered. Many businesses make the mistake of thinking that any
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Emphatic Welcome Tutorial & Video

Thanks for choosing Emphatic! One of the best things about working with our tools is that they’re user-friendly and intuitive, which makes navigating the dashboard easy. We’ve put together a great quick-start guide to cover some of the most commonly used areas of your dashboard — make sure to bookmark this page as a resource. Here’s a link to the video if you would like to watch it! Logging in is simple: Visit Emphatic.co (no “m”) and hit the blue Log In button in the upper right corner. This will bring you to your dashboard, where you’ll see the account(s) you manage. You’ll see the name of the account as
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How to find and evaluate engagement metrics for Twitter, Facebook, and LinkedIn

Simply put, engagement matters. It’s the definitive measure of how well your social media marketing efforts are working, and insight you draw from engagement metrics can go a long way towards tweaking your strategy and the types of content you post to help reach your target audience. Because each platform has a different method for tracking and analyzing engagement metrics, it’s important to understand how to find that data and interpret it. Below you’ll find some great info from our social media pros on how you can find and evaluate engagement metrics on Twitter, Facebook, and LinkedIn. Make sure you bookmark this guide — you’ll want to check these metrics
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The Difference Between Reach and Impressions in Your Social Media Campaign

Reach vs Impressions If you’re reading this, there’s a good chance you’re already starting to create a solid social media marketing strategy for your organization. That’s probably because you also already know how important social media is for helping you grow your bottom line — but it doesn’t just end with posting and crossing your fingers in hopes that the content will help convert an audience into loyal customers. Just like with any business process, you must track your efforts to know what you’re doing right and what you could be doing better. In the world of marketing metrics, and especially when it comes to social media, reach and impression
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Video Marketing Cheatsheets Featured Image | Emphatic Social Media Content

Video Marketing Cheat Sheets: Your Guide to the Top Video Marketing Options

(Note: This post was updated on December 12, 2016.) Video marketing is creating a lot of buzz these days, seemingly as a result of a few big trends rising at the same time. First, smartphones, tablets and screens of all kinds have mushroomed in recent years. Second, wifi has become almost ubiquitous, making it easier and cheaper to consume more data-heavy content than ever before. Finally, more marketers are realizing that content marketing, i.e., creating original content that educates or engages a potential customer, is a smart way to start a conversation that might lead to a sale. Video is just one more tool in the shed for doing this. Consider some of the stats that
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