Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
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7 Twitter Tips From Top Authors

7 Twitter Tips from Top Authors

The President tweets, the Pope tweets — even the Queen of England tweets — if they can do it, why can’t you? True, they’ve got a staff of people helping them. (Or, like Emphatic users, they may even have a team of people doing it for them.) If you want to get your own Twitter game together, you could do a lot worse than following the advice of a few famous authors. These seven mistresses and masters of the written word enjoy tweeting as both another means of expression and a smart marketing move. They recently shared their advice in an interview with Hollywood Reporter on how to make the
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personal branding

Personal Branding: what does your email say about you?

An aide who had been with the Clintons since the 1990s, Justin Cooper, registered the domain name,, which had a server linked to the Clintons’ home address in Chappaqua, N.Y. Obtaining an account from that domain became a symbol of status within the family’s inner circle, conferring prestige and closeness to the secretary. Chelsea Clinton was given one […]. Huma Abedin, Mrs. Clinton’s longtime aide and surrogate daughter, was also given a coveted address. -New York Times The scandal over Hillary Clinton’s “homebrew” email system has brought many issues to light. The majority of these are political. But for the purposes of this blog post, let’s have a
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