Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
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How to rev up your marketing agency’s revenue per employee

You know that your marketing agency is only as good as the team you’ve assembled. Of course you’ll want to hire the best people you can for each position you have to fill. But how do you measure your team’s overall contribution to your agency’s success? As you map out how you’ll manage your marketing agency, don’t forget to keep track of this key metric: your agency’s revenue per employee. Calculating the revenue per employee for your agency is simple. But it’s what you do with this info that counts. First, you can track how it has changed over time. Is the trend your friend? Or has it been declining
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Happy In(ter)dependence Day

Small business support is one of the universally shared values that almost all global policymakers can agree on. Like zookeepers trying to coax pandas to mate in captivity, they obsess over questions like, “How do we get more of them to start? To succeed? To create jobs?” This intense scrutiny and support means there’s no shortage of international research trying to figure out what makes entrepreneurs tick. And when asked why they have taken the crazy, risky, imprudent-by-almost-any-objective measure decision to start a business, entrepreneurs consistently answer: “Freedom.” Countless studies have shown that entrepreneurs take the leap because we want to control our own time, be our own boss and
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