Congratulations! You’ve vowed to make this year the year that social media makes an impact on your inbound marketing efforts. With a solid, proven strategy, and the right data, you can reach your goal. Follow our simple shortcut roadmap to B2B social media success. Most of these shortcuts are free and time-tested, yet they remain underutilized by social media marketers. Whether you have a social media manager in place or you’re considering a service like Emphatic, these strategy shortcuts are sure to deliver improved ROI backed by data. Shortcut #1 Track Social Media Referral Data What if you’re spending the most time, effort, and resources on the wrong B2B social media
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