Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
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Facebook Newsfeed Change (featured) | Emphatic Social Media Content

The Latest Facebook Newsfeed Change: What It Means for Your Business

Facebook is rolling out a change that will give users more control over what they see in their newsfeed. If you’re familiar with Facebook you’ll know the newsfeed is the near-constant stream of updates from your friends, the people you follow and the Pages you’ve liked. But you don’t see everything these folks share. Facebook only shows you what it thinks you’ll like the most, using a secret algorithm to guess your preferences. (Fun fact: the algorithm is partly influenced by about 730 people all around the United States who get paid to surf Facebook.) Finding one perfect algorithm to fit the tastes and interests of over 1 billion users? Good luck with that. So now Facebook has
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Happy In(ter)dependence Day | Emphatic Social Media Content

Happy In(ter)dependence Day

Small business support is one of the universally shared values that almost all global policymakers can agree on. Like zookeepers trying to coax pandas to mate in captivity, they obsess over questions like, “How do we get more of them to start? To succeed? To create jobs?” This intense scrutiny and support means there’s no shortage of international research trying to figure out what makes entrepreneurs tick. And when asked why they have taken the crazy, risky, imprudent-by-almost-any-objective measure decision to start a business, entrepreneurs consistently answer:  “Freedom.” Countless studies have shown that entrepreneurs take the leap because we want to control our own time, be our own boss and
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