You have a business and a website but you are just not seeing the traffic from Google. Figuring out why you are not ranking in Google can be challenging. There are a number of reasons why this could be happening. With that being said, there are ways to help you rectify this issue.
Below are 10 reasons why your website may not be seeing traffic from Google.
1. Your Site is set to ‘No Index’
This one is a common one and will cause your website to not show up in Google. Check yours and make sure it is not set to “no index” mode.
2. Your website was set up with poor code
There are lots of cheap website builders out there like Weebly and Wix to name a few. These sound great in theory since they do not cost much, but at what cost. The code that these companies use to build out your website is very confusing for Google and can be hurting your ranking. Your website is your business card and something you do not want to skimp on.
3. Your website is not easy to navigate
The key to having a successful website and one that ranks with Google is to ensure it is easy to navigate for visitors. If it is hard to find information, that will have a negative affect on users trying to interact with your site. This in turn will effect your engagement levels which will not allow you to rank well. Try and make sure that you keep the layout simple and make everything less than 3 clicks from your homepage.
4. There is an issue with your backlinks
Backlinks play a key role in search rankings. A website that ranks in the top three or so will typically have a domain with a lot of authority (meaning many high-quality links are guiding browsers to them). If you have not tried your hand at link building, you probably do not have many backlinks associated with your domain. Hence why you are not seeing much traffic from Google. With that being said, you have to start somewhere and a good place to start is with commenting on blogs. While many bloggers give out no-follow links (does not help with search rankings much) that is okay. It is good for your link profile to have a mix of do-follow and no-follow links associated with it.
In order for your blog commenting to be successful, keep in mind these tips:
- Find a top blog in your niche and pick an article that interests you and read it in its entirety.
- Leave a thoughtful and quality comment. Be sure to add a friendly greeting and a compliment.
Continue with the next blog and so on.
5. Your website is lacking information
If your website does not have information about your business, people are certainly arriving and leaving right away. Give thought to what you as a customer would want to know when you visit your favorite brand. Make sure your content is engaging and your visitors will love you for it.
6. You do not have a complete Google Business Page
It is essential that you have a Google business page for people to be able to find you. This is especially important for local businesses as Google likes to show results for specific locations. So get your business listing going that way you rank when people look for “xyz in San Francisco”.
Aside from your listing, it is also important to rack up positive reviews. Have a system in place where you are asking your satisfied customers to jump on and give you a thumbs up. You can offer a coupon or discount to encourage them to do it.
7. You previously had a bad SEO provider
Many SEO providers use automation tools to do their work and as a result, your website gets penalized by Google. If you notice a drop in traffic, this may have happened. There are two main types of penalties. The first being a manual one from Google’s spam team, and the second one is a penalty with regards to their algorithms. Whichever one you have experienced, you don’t just want to throw your website away. There are steps you can take to recover your website from a Google penalty
8. You have one business but multiple websites
At one point in time, you could get away with having multiple sites that would target a different service or location. Fast forward to now and Google only wants to see one website per business.
9. You are focused on high competition keywords
You will lose at the search engine ranking game if you are focusing solely on popular keywords for your niche. This is a common mistake and you will definitely notice that you are not ranking if you are doing this. What you should be doing is using long tail keywords. This will help diminish the competition.
10. Your are not putting out great content
Google knows all about good content and great websites. So if you are lacking in either, you are probably not ranking very high and your traffic is low. Not to mention the social media side of it. If you are posting content that is lackluster, your rankings are being indirectly affected by this too.
In order to put out great content you should focus on fresh and original content as well long tail keywords for your blog post titles, this way you will have the opportunity to rank for several terms. This will also help build website trust even though the traffic may be less.
Keep in mind these tips when writing your content:
- Make it interesting and well-written
- Make sure it is in-depth
- Written with the reader in mind
- Helps solve a problem
- Is easily shareable
- Your content is optimized for a high-volume keyword
The reason every business has a website is in order to generate traffic from search engines, social media sites etc. When this does not happen, it is easy to get discouraged. The above reasons should help you figure out what may be happening and how you can fix it so that you start ranking in Google’s search results.