ROI from Outsourcing Social Media Management

4 Ways to Maximize ROI When Outsourcing Social Media Management

So you’ve decided to outsource your social media management. Smart move! It’s one of the hottest strategies in the industry as it frees up your time to do what you love — run your business. Whether you’re just beginning or already in the process with a service like Emphatic, I’d like to share a few tips that can help ensure that you get the highest ROI out of your investment.

If you’ve reached the point of outsourcing social media management for your business, you already know how important it is to establish a trustworthy online presence with a human feel. That’s why it’s so important to have a team working to research your business, its audience, and the tone you want to set on social media. Content writers who are good at their job will spend the time and take the effort to personalize their writing to meet your specific needs. And you can help by following these 4 quick-start tips.

1. Focus on an updated online presence

Keep adding to your blog and stock it with evergreen posts that can be recycled creatively. For an added SEO benefit, make sure your NAP (name, address, phone number) is accurate and easy to find. On social media accounts, your bio and About pages should also be current, especially if you have a physical location that you want to include in call-to-action (CTA) posts.

Another perk of keeping your site updated regularly is that it helps with search engine rankings. Google rewards those sites who post fresh, consistent content by moving them up the list in search results. That means more traffic, better user experience, and a greater chance that visiting customers will actually close the deal on purchasing your products or services.

2. Smart social strategies matter

Another way you can get more value from outsourcing social media is by sharing a list of effective and current sources that you commonly visit as a business owner so that your social media management team can provide the best content curation. You don’t have to put too much time into this to start: just browse through your bookmark folder, email newsletters and your social media accounts to find content that aligns with your brand message. Share these sources with your social media team. And over time you can grow this list to get the best ROI by adding:

  • Your customers’ blogs and social media feeds. Your social media management team can incorporate your customers’ content into what they share on your behalf. Think your customers love you now? Just wait until they see how committed you are to the success of their business, in even the smallest details.
  • Your prospects’ blogs and social media feeds. Leads are like pizza — both are best served warm. Your social media management team can help turn a cold lead into a warm one by using mentions and shares to set the foundation for your follow-up.
  • Sources and content related to any upcoming tradeshows, conferences and events you’ll be hosting, attending or speaking at. Start building bridges with attendees and speakers before you’re even in the room with them. Why not? You’re already investing in the event and in your social media management. Combine the two for ROI2!

If you’re an Emphatic user, you can do all of this seamlessly by using the feature called Tune Content Strategy.

3. Scheduling still counts

There can’t be outsourcing without automation in this day and age. There are lots of tools that allow your brand to be present and visible to your followers without your having to spend 24 hours a day trying to keep up. You should always find ways to engage in real time (more on that below) but the real meat-and-potatoes posts should be timed properly with solid writing and editing.

Timing is everything, too. Take a look at the times and days that followers are most active and engaging with your posts to figure out when your ideal customer is online. Leverage that information by broadcasting your hefty content when it will be seen by everyone who should be seeing it, and to curate additional strategic content at other times. Experiment with different times to see what results you get.  

4. …But so does real-time interaction

Instead of setting and forgetting, make time to check in. Interact with the new followers and fans that your social media outsourcing team is winning for you. And keep an eye out for any new information — including new sources, developing trends and helpful narratives — that your social media outsourcing team should incorporate into your strategy. No one knows your business like you do. A smart social media outsourcing team understands that and provides ample opportunity for you to keep the lines of communication open.

We are serious about following this blueprint for success here at Emphatic, which is why we wanted to share this quick-start guide to getting the most out of outsourcing social media management for your brand. Have you tried outsourcing your social media management? We’d love for you to share your results and any tips you can add to our list!