How To Use Metrics To Measure Social Media Performance

What Are Social Media Metrics and Why Are They Important? Social media metrics are the data and statistics that help businesses track, measure, and analyze the impact of their social media campaigns. This can include things like the number of likes, comments, and shares on a post, the number of views on a video, or the number of followers on a page. The goal of social media metrics is to help businesses understand what is working and what is not so that they can make changes accordingly.  In today’s world, social media metrics are increasingly important for two reasons: to track your progress and to identify patterns. When you measure
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Why Hashtags Are Important and How To Use Them

What Is a Hashtag? A hashtag is a type of label or metadata tag used on social networks and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash symbol (#) in front of a word or unspaced phrase, either in the main text of a message or at the end. The hashtag may contain letters, digits, and underscores. For example, on Twitter, the hashtag #influencermarketing allows users to find all posts that have been tagged with that keyword. Additionally, you can use hashtags to organize content, start conversations, and promote brands and businesses.
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How to Set Up and Optimize Your Facebook Business Page

What Is a Facebook Business Page? With over 2 billion active users, Facebook is one of the world’s most popular social media platforms. As a business owner, you know that it’s essential to have a strong online presence. And one of the best ways to do that is to create a Facebook Business page. Unlike personal profiles, which are limited to 5,000 friends, business pages can have an unlimited number of fans, allowing businesses to reach a larger audience.  In addition, business pages offer several features not available on personal profiles, such as the ability to run ads and promote special events. With a Facebook Business page, you can reach
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Social Media Marketing Trends For 2022

We hate to remind you, but we’re almost halfway through 2022 – and already, social media marketing has changed in just a few short months. There are still plenty of opportunities to take advantage of to help expand your target audience and grow your business.  Take a look at some of the biggest trends to emerge recently and find out how you can ride the wave throughout the rest of the year.  Stay Flexible If the thought of planning out a long-term content calendar makes you sweat, here’s some good news: It’s becoming more apparent that marketing plans need to be fluid and flexible. Don’t invest valuable time or money
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Boosting Your Social Media Presence In 2022

Social media is a cost-efficient and highly effective tool for marketing, but it can be very easy for your customers to get lost in the black hole that is the Internet. With all of the content floating around out there, your social media marketing presence needs to cut through the noise and create a buzz. The key is to find the right formula that helps social media platforms prioritize your content above all others, and there are a few ways to do that and amplify your presence. Ask ‘Em Questions Use social media posts to ask your followers questions, even if they’re general or vague. It’s a fun and subtle
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A Beginner’s Guide To Social Media For Business

It’s a fundamental truth these days: Nearly every single one of your customers has access to social media, and almost all of them use it daily. In fact, there’s a reported 4.62 billion users that spend over 2 and a half hours daily using any number of social media platforms. Now more than ever, businesses need to have a presence online beyond just a website – there’s a captive audience waiting to hear all about your brand. If you haven’t yet thought about your business social media strategy, here are some tips and best practices to help get you started. You (Really) Need A Plan Many business owners are comfortable
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Social Media Marketing During a Crisis

Brand responses to crisis situations are something that marketing managers lose sleep over. The way a company chooses to interact during a challenge can make or break their reputation, and with the booming popularity of social media, this interaction has to happen in real-time. During a time when in-face interactions aren’t an option, many of your customers will reach out to you online for the answers they need the most. Why Social Media? Let’s face it: So many of your customers head online first before spending money. In the world of social media, that includes checking out content on the Big 3 — Facebook, LinkedIn, and Twitter. First, they’re coming
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Emphatic Welcome Tutorial & Video

Thanks for choosing Emphatic! One of the best things about working with our tools is that they’re user-friendly and intuitive, which makes navigating the dashboard easy. We’ve put together a great quick-start guide to cover some of the most commonly used areas of your dashboard — make sure to bookmark this page as a resource. Here’s a link to the video if you would like to watch it! Logging in is simple: Visit Emphatic.co (no “m”) and hit the blue Log In button in the upper right corner. This will bring you to your dashboard, where you’ll see the account(s) you manage. You’ll see the name of the account as
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How to find and evaluate engagement metrics for Twitter, Facebook, and LinkedIn

Simply put, engagement matters. It’s the definitive measure of how well your social media marketing efforts are working, and insight you draw from engagement metrics can go a long way towards tweaking your strategy and the types of content you post to help reach your target audience. Because each platform has a different method for tracking and analyzing engagement metrics, it’s important to understand how to find that data and interpret it. Below you’ll find some great info from our social media pros on how you can find and evaluate engagement metrics on Twitter, Facebook, and LinkedIn. Make sure you bookmark this guide — you’ll want to check these metrics
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The Difference Between Reach and Impressions in Your Social Media Campaign

Reach vs Impressions If you’re reading this, there’s a good chance you’re already starting to create a solid social media marketing strategy for your organization. That’s probably because you also already know how important social media is for helping you grow your bottom line — but it doesn’t just end with posting and crossing your fingers in hopes that the content will help convert an audience into loyal customers. Just like with any business process, you must track your efforts to know what you’re doing right and what you could be doing better. In the world of marketing metrics, and especially when it comes to social media, reach and impression
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