Five Steps for Developing a Winning Content Strategy

What is a Content Strategy? A content strategy is a plan for creating, publishing, and managing content. There are plenty of benefits to having a content strategy in place. For starters, it can help you save time and money by ensuring that your content is purposeful and targeted. It can also help you boost your SEO efforts, drive traffic to your website, and build relationships with your audience. Developing a content strategy requires an understanding of what types of content will work best to achieve your desired objectives, as well as a clear vision for how that content will be delivered. Many businesses make the mistake of thinking that any
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Six Social Media Trends to Capitalize on in 2023

As technology continues to evolve, so does social media. Each year brings new trends, platforms, and ways to use these networks to engage with our audiences. As more businesses employ social networking tools to reach customers and promote their products and services, keeping up with evolving trends is more important than ever. Let’s explore six key social media trends we can expect in 2023. 1. Rise of Artificial Intelligence The rise of artificial intelligence (AI) on social media has been both fascinating and beneficial for businesses around the world. By automating specific tasks such as customer service inquiries or content recommendations, companies can save time and money while providing a
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How Often Should You Update Your Social Media Strategy?

In today’s fast-paced, constantly-connected world, it’s more important than ever to have a strong social media presence. But with new platforms and technologies popping up all the time, it can be difficult to know how often to update your strategy.  Taking the time to periodically review your social media strategy can pay off in a big way. It will help you to identify any areas where you may need to make changes or adjustments. Realistically, the frequency at which you update your strategy will depend on factors such as the overall goals of your campaign, the size of your target audience, and the rate at which new platforms and technologies
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How To Use Metrics To Measure Social Media Performance

What Are Social Media Metrics and Why Are They Important? Social media metrics are the data and statistics that help businesses track, measure, and analyze the impact of their social media campaigns. This can include things like the number of likes, comments, and shares on a post, the number of views on a video, or the number of followers on a page. The goal of social media metrics is to help businesses understand what is working and what is not so that they can make changes accordingly.  In today’s world, social media metrics are increasingly important for two reasons: to track your progress and to identify patterns. When you measure
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Why Hashtags Are Important and How To Use Them

What Is a Hashtag? A hashtag is a type of label or metadata tag used on social networks and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash symbol (#) in front of a word or unspaced phrase, either in the main text of a message or at the end. The hashtag may contain letters, digits, and underscores. For example, on Twitter, the hashtag #influencermarketing allows users to find all posts that have been tagged with that keyword. Additionally, you can use hashtags to organize content, start conversations, and promote brands and businesses.
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How to Set Up and Optimize Your Facebook Business Page

What Is a Facebook Business Page? With over 2 billion active users, Facebook is one of the world’s most popular social media platforms. As a business owner, you know that it’s essential to have a strong online presence. And one of the best ways to do that is to create a Facebook Business page. Unlike personal profiles, which are limited to 5,000 friends, business pages can have an unlimited number of fans, allowing businesses to reach a larger audience.  In addition, business pages offer several features not available on personal profiles, such as the ability to run ads and promote special events. With a Facebook Business page, you can reach
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Social Media Marketing Trends For 2022

We hate to remind you, but we’re almost halfway through 2022 – and already, social media marketing has changed in just a few short months. There are still plenty of opportunities to take advantage of to help expand your target audience and grow your business.  Take a look at some of the biggest trends to emerge recently and find out how you can ride the wave throughout the rest of the year.  Stay Flexible If the thought of planning out a long-term content calendar makes you sweat, here’s some good news: It’s becoming more apparent that marketing plans need to be fluid and flexible. Don’t invest valuable time or money
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Boosting Your Social Media Presence In 2022

Social media is a cost-efficient and highly effective tool for marketing, but it can be very easy for your customers to get lost in the black hole that is the Internet. With all of the content floating around out there, your social media marketing presence needs to cut through the noise and create a buzz. The key is to find the right formula that helps social media platforms prioritize your content above all others, and there are a few ways to do that and amplify your presence. Ask ‘Em Questions Use social media posts to ask your followers questions, even if they’re general or vague. It’s a fun and subtle
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A Beginner’s Guide To Social Media For Business

It’s a fundamental truth these days: Nearly every single one of your customers has access to social media, and almost all of them use it daily. In fact, there’s a reported 4.62 billion users that spend over 2 and a half hours daily using any number of social media platforms. Now more than ever, businesses need to have a presence online beyond just a website – there’s a captive audience waiting to hear all about your brand. If you haven’t yet thought about your business social media strategy, here are some tips and best practices to help get you started. You (Really) Need A Plan Many business owners are comfortable
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Social Media Marketing During a Crisis

Brand responses to crisis situations are something that marketing managers lose sleep over. The way a company chooses to interact during a challenge can make or break their reputation, and with the booming popularity of social media, this interaction has to happen in real-time. During a time when in-face interactions aren’t an option, many of your customers will reach out to you online for the answers they need the most. Why Social Media? Let’s face it: So many of your customers head online first before spending money. In the world of social media, that includes checking out content on the Big 3 — Facebook, LinkedIn, and Twitter. First, they’re coming
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