As technology continues to evolve, so does social media. Each year brings new trends, platforms, and ways to use these networks to engage with our audiences.
As more businesses employ social networking tools to reach customers and promote their products and services, keeping up with evolving trends is more important than ever.
Let’s explore six key social media trends we can expect in 2023.
1. Rise of Artificial Intelligence
The rise of artificial intelligence (AI) on social media has been both fascinating and beneficial for businesses around the world. By automating specific tasks such as customer service inquiries or content recommendations, companies can save time and money while providing a better user experience.
As AI technology becomes more sophisticated, we anticipate the wider use of chatbots. These bots can answer customer questions quickly and accurately without requiring manual input from employees. This can save a business time and money while improving customer service.
AI will also continue to play a central role in data analytics, providing insights into consumer behavior. Using this information, businesses can better target potential customers with relevant content and offers.
As AI’s popularity grows, we will likely continue seeing an influx of AI-powered features on social media.
2. Short-Form Content
Short-form content on social media has exploded in popularity, making it easier for companies to promote their message without relying on long web pages or bulky videos. With attention spans dwindling, crafting interesting and digestible posts that capture viewers’ attention has become more critical than ever.
Short-form content communicates your message in a brief amount of time. This makes it easier for people to engage with your message and to share your content more often because it takes less time and effort to do so.
Short-form content could range from an interactive poll on LinkedIn to a short video on Facebook. Not only does this type of content save time and effort, but it can also help spread key messages quickly and effectively.
If you’re looking for ways to reach more people online and create an engaging experience for them while doing so, then creating short-form content may be the way forward.
3. Brand Authenticity
In 2023, brands will need to ensure their messaging resonates with their audience. Having an authentic brand presence is not only key to gaining more followers but also to building trust with potential customers.
In the fast-paced world of social media, standing out and staying relevant is often challenging. That’s why brand authenticity is crucial. This means crafting a tone and voice that resonates with your target audience, creating content that is consistent with your organization’s core values, and engaging with customers in an honest, transparent way.
One way to do this is by participating in relevant conversations on social media. Rather than only posting promotional content, take part in discussions with other users and showcase that you actually care about the topics being discussed.
Being authentic is a great way to create lasting relationships with the people who matter most to your business.
4. Social Commerce
Social commerce has become increasingly popular in recent years, and it’s a great way for businesses to take advantage of modern technology and connect with their customers on a new level.
This year, a growing number of people will use apps such as Instagram and Facebook to purchase goods instead of going directly to traditional stores. We can expect to see a rise in shoppable feeds that will allow users to purchase items without ever leaving the app they’re in.
Likewise, streaming platforms like YouTube now allow direct purchases during videos. This shift will bring many unique opportunities for businesses — especially small ones — to promote their products and increase sales.
5. Rise of AR/VR Technology
Augmented reality (AR) is quickly becoming a popular technology in the world of digital marketing, with brands already taking advantage of its potential to create immersive experiences for consumers. This trend will continue in 2023, with more brands leveraging AR technology to engage with their audiences in new ways.
Another immersive technology, virtual reality (VR), will become increasingly popular among social media users as well. Thanks to VR capabilities, people can interact with one another as if they are in the same room. Businesses can use VR to give customers an immersive shopping experience that allows them to browse through products without ever leaving their homes.
In the same way that AI is revolutionizing the way businesses understand their customers, AR/VR technology will continue to transform the way customers interact with your brand on social media.
6. Live Video Content
This year, live video content is expected to be one of the biggest trends in social media. Live video content has several benefits for businesses looking to expand their reach online. For starters, it provides an opportunity to connect with your target audience in real time, and it allows your company to showcase its expertise in a more interactive manner.
For example, your company could host Q&A sessions where viewers can ask about a product or service. You could also provide demonstrations or tutorials for using a specific feature or even just have casual conversations with customers about industry trends.
Live video content is a great way to drive engagement on social media and helps foster a genuine connection between you and your audience. Brands that want to make a lasting impression on social media this year must take advantage of this trend.
Social media is constantly changing and evolving so it’s important for businesses — especially those that rely heavily on digital marketing — to stay ahead of the curve by keeping up with the latest trends.
With a little planning and preparation, you can ensure that your brand is ready to capitalize on everything 2023 has to offer.