7 Smart Ways To Use LinkedIn Groups In Your Marketing

Linkedin Groups can be a great pond to fish in for your marketing efforts. You’d be surprised at the connections you can make by just making it a point to join, listen and participate regularly in groups that are related to your business. While LinkedIn is usually associated with B2B businesses, owners of local or B2C companies can also use LinkedIn Groups to network with business development partners, civic leaders and other people who might be helpful to know. Check out these 7 tips — from beginner to ninja-level — for smart ways to use LinkedIn Groups as part of your marketing strategy. Know Which LinkedIn Groups to Join 1.
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Happy In(ter)dependence Day

Small business support is one of the universally shared values that almost all global policymakers can agree on. Like zookeepers trying to coax pandas to mate in captivity, they obsess over questions like, “How do we get more of them to start? To succeed? To create jobs?” This intense scrutiny and support means there’s no shortage of international research trying to figure out what makes entrepreneurs tick. And when asked why they have taken the crazy, risky, imprudent-by-almost-any-objective measure decision to start a business, entrepreneurs consistently answer: “Freedom.” Countless studies have shown that entrepreneurs take the leap because we want to control our own time, be our own boss and
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Marketing Takeaways from Mary Meeker's State of the Internet Report - Featured Image

7 Marketing Takeaways from Mary Meeker’s State of the Internet Report

“Queen of the Internet” is the name they gave to Mary Meeker in the late 90s for being one of the loudest, earliest voices on Wall Street to say, “Guys, this Internet thing is going to be big,” and creating some data-packed presentations to prove it. She has since moved to Silicon Valley venture capital firm KPCB, and continues to issue her book-length pronouncements on the “State of the Internet.” This year Meeker’s report weighs in at a forest-felling 196 slides, each packed with more data than a geek at a Star Trek convention. It’s worth going through the full report if you have the time. But if you don’t
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7 Twitter Tips from Top Authors

The President tweets, the Pope tweets — even the Queen of England tweets — if they can do it, why can’t you? True, they’ve got a staff of people helping them. (Or, like Emphatic users, they may even have a team of people doing it for them.) If you want to get your own Twitter game together, you could do a lot worse than following the advice of a few famous authors. These seven mistresses and masters of the written word enjoy tweeting as both another means of expression and a smart marketing move. They recently shared their advice in an interview with Hollywood Reporter on how to make the
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Personal Branding: what does your email say about you?

An aide who had been with the Clintons since the 1990s, Justin Cooper, registered the domain name, clintonemail.com, which had a server linked to the Clintons’ home address in Chappaqua, N.Y. Obtaining an account from that domain became a symbol of status within the family’s inner circle, conferring prestige and closeness to the secretary. Chelsea Clinton was given one […]. Huma Abedin, Mrs. Clinton’s longtime aide and surrogate daughter, was also given a coveted clintonemail.com address. -New York Times The scandal over Hillary Clinton’s “homebrew” email system has brought many issues to light. The majority of these are political. But for the purposes of this blog post, let’s have a
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