5 Tips For Boosting Your Twitter Reach

As far as social media marketing goes, twitter is a must. With over 300 million active users, you are missing out if it is not a part of your marketing strategy. With that being said, with so many users, it can be easy to get lost in the twitter universe. In order to stand apart from the rest, you need to know how to properly harness the power of this major marketing medium. Below are 5 tips to help you maximize your content’s potential audience on twitter. 1. Follow Twitter Basics First things first, make sure you have the basics of Twitter down. With just some minor tweaking, your
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Tips For Using Social Media For Influencer Marketing

The past decade has completely changed the way consumers make buying decisions. No longer are they watching commercials or turning to the yellow pages to make a purchasing decision. It has now shifted to trust in recommendations and promotions from third party influencers on social media. The credibility being received from social media stars and industry influencers is providing businesses with the visibility and traffic they need to take sales through the roof. Below are tips for getting started with harnessing influencer marketing on social media. Define your goals In order for any marketing endeavor to be successful, you should always begin by creating clear, concise goals for your campaign. What do
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Using Social Media for Sales

As a business owner, you may already know the marketing benefits of having a strong social media presence: it boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know, is that you can effectively use social media to find and convert leads and grow your sales revenue. Using social media for sales isn’t as complicated as it sounds, and it can easily be done – especially if you already have a social media system (like Emphatic) in place. In fact, outsourcing your social media management is a great first step to take as it consistently puts you right
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Marketing Takeaways from Mary Meeker's State of the Internet Report - Featured Image

7 Marketing Takeaways from Mary Meeker’s State of the Internet Report

“Queen of the Internet” is the name they gave to Mary Meeker in the late 90s for being one of the loudest, earliest voices on Wall Street to say, “Guys, this Internet thing is going to be big,” and creating some data-packed presentations to prove it. She has since moved to Silicon Valley venture capital firm KPCB, and continues to issue her book-length pronouncements on the “State of the Internet.” This year Meeker’s report weighs in at a forest-felling 196 slides, each packed with more data than a geek at a Star Trek convention. It’s worth going through the full report if you have the time. But if you don’t
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7 Twitter Tips from Top Authors

The President tweets, the Pope tweets — even the Queen of England tweets — if they can do it, why can’t you? True, they’ve got a staff of people helping them. (Or, like Emphatic users, they may even have a team of people doing it for them.) If you want to get your own Twitter game together, you could do a lot worse than following the advice of a few famous authors. These seven mistresses and masters of the written word enjoy tweeting as both another means of expression and a smart marketing move. They recently shared their advice in an interview with Hollywood Reporter on how to make the
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Real quick: social media business round-up for 5/20

Here’s our daily list of the most laughable and learnable news stories today in social media for business. McDonalds introduced a new mascot and it didn’t go so well. Maureen Morrison of AdAge has the scoop. American Century Investments shows financial advisers are finally coming around to the value of social media for business. Sort of. What’s interesting is they seem to be using it less for building relationships and more for building expertise: [R]esearching people went down over the past five years, from 19% in 2010 to 16% in 2014. Finally, 16% rated monitoring industry and market news as their number three use, up from 12% five years ago. Concerning future business uses,
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How Napoleon’s surgeon saved us all

If Napoleon had won you might have been reading this in French. Instead his defeat left Western culture largely in Anglo-Saxon hands. Yet there’s one French concept that outlived Napoleon, that the entire world still uses to decide life and death. It’s triage, and it’s an idea we owe to one of Napoleon’s most trusted commanders: Baron Dominique Jean Larrey. The Baron Larrey was the chief physician of Napoleon’s armies for 18 years. He had a genius for organization and a knack for taking military tactics and putting them to medical use. For instance, he saw how Napoleon’s horse-powered “flying artillery” units sped up their fighting maneuvers and created
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You know all that stuff you think you should do? You shouldn’t.

Suppose you could erase 80% of the items on your daily to-do list and still get roughly the same results. How would you feel? Happier than an only child on Christmas morning, I bet. Here’s the story of a famous Italian economist who proved that you can. It starts in 1906, when both the United States and Europe were going through big changes in the make-up of their populations. That year the Statue of Liberty would welcome a record number of immigrants to America. And no country would send more immigrants its way than Italy as 273,000 Italians said goodbye to la bella vita and hello to the New World.
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