We get a lot of questions at Emphatic about how to best take advantage of your content strategy and your overall experience. So I wanted to write this blog to show you how to sign up for and best utilize Emphatic. I’ll also include some other tips that’ll come in handy when using Emphatic. First, let’s start with signing up for your account and free trial. Our free trial is great because it doesn’t require a credit card and gives you 6 free posts to show you how our tool works before you commit to paying us. Let’s go ahead and jump right into what the website’s going to look like for you as a user and how to navigate it accordingly.
On the top right hand side of our site you’ll see “log in”. It should look something like the image below. If you’re running this for clients, make sure to click yes on “Are you an agency?”.
Once you sign up, you’ll be directed to the “tune content strategy” portion of our dashboard. It’ll look like this:
Fill in these “ad lib” style blanks and check off which social media networks you want to share with. This will give our team the necessary information to adequately create your social media content.
After clicking “next” you’ll be taken to a page that will ask you to link your social media accounts. This is super important because you won’t receive your content updates until you’ve linked your accounts, so please make sure you have at least one social media account linked.
If you’re managing your clients LinkedIn or Facebook accounts through their company profiles, please make sure you’re an admin on that account. Once you’re signed in to either Facebook or LinkedIn a drop down will appear with the various pages you’re an admin of. It’s important to note that Facebook and LinkedIn access expires and you have to refresh it every 60 days. See below for what those will look like.
Now that you’ve got everything above set up you can go back to your “tune content strategy” and continue to complete that. There are a lot more fields to fill out such as demographics, website URL’s, target geography, industry, informal/formal tone, etc. We even have a sliding scale for how often you should be talking about yourself versus sharing third-party content. We recommend the 80/20 rule but if you have an updated blog then try 70/30 or higher. We’ll be educating your clients and ideal prospects along with the rest of your audience with content that will be of interest to them in an effort stay top of mind. In question 7, if you click “advance” you can include weighted percentages for each topic. You’ll also have the ability to mention any topics you’d like us to steer clear of. I’ve included some images below to show you.
Let’s discuss setting up your content schedule. When you get to this page you’ll see the three networks you can share to. Once you’ve received and are ready to post your first batch of content it’s going to post based upon the schedule you set up here. From here, you’ll add a rule to your content schedule. A “rule” is basically what days and times of the week you want your posts to be shared. As you’ll see in the image below my posts are scheduled to be shared on LinkedIn Monday, Wednesday, and Friday at 9:30, 12:30, and 4:30.
Your posts will go to “In progress” under “review” you’ll be able to review and approve it there. Email us at email@example.com or use the chat box on the right side of the website to let us know about any posts that you don’t like. After you approve it, then it will go to “Queued Content”. You can edit any wording or copy we propose. If there’s something we’re not including that you’d like to see, kick it back to us before you approve anything and let us re-work your first batch on us. Once it’s been approved there isn’t anything we can do at that point because that credit has been lost.
Finally, we’re going to talk about how to allocate your credits. With our starter package, you’ll receive 40 posts per billing period. You can divide up these posts to either be written in batches of 1,2,3 or 4. Be sure to consider how many times throughout the month you want to receive content. There are many benefits to receiving content more than once a month. It’s easier for us to find relevant content in smaller batches and allows us to make sure we’re not sharing anything more than 30 days old.
This can all be done in question 2 “Frequency per billing period”.
If you ever have questions on anything, please reach out to firstname.lastname@example.org and we’re happy to help in any way we can!
I hope this helps you maximize your experience using Emphatic. Here’s a video we shot that also explains things a little further: https://vimeo.com/319493484