What is Social Media Marketing?

The Basics

Whether you’re trying to build a brand, receive a crazy amount of ROI, or even interact with your future and current customers, social media marketing is KEY. Consumers may find it annoying to see promotions or brand building strategies from brands they follow, but let’s face it. IT WORKS!


Being Visual

In 2018, over 50% of social media users checked their platforms daily. With these numbers constantly increasing, getting brand recognition is becoming more important. As we all know, scrolling through social media can sometimes be done subconsciously. How do you get the attention of these users? Visual Content. Images, graphics and videos are 40 times more likely to be shared than a post without an image. Mixing in some visual content with your regular strategy can be a sure fire way to ensure your posts are getting out there. With that being said, some images are also more appealing than others. Bright colored, eye popping images are more likely to get attention and clicks than your ordinary picture.

Time is Money

The phrase ‘time is money’ can be a very big cliche. In terms of social media marketing, time is everything. With services like ours, you can save time curating content and find a solution to having your posts be shared at the perfect time, automatically. There are certain times of the day and even days of the week in which your social media posts are more likely to be seen by a larger crowd than others. The absolute BEST time to post is shown to be at 3:00 pm on Wednesday. It’s hump day, the work day is coming to an end, what better time to kick your feet up and scroll through social media? Our experience has shown us that other primetime posting opportunities can be best used on your average lunch hour between 12-1pm daily, and on Thursday and Friday from 1-4pm. Who knew?


New Marketing Strategy, Who Dis?

Social media marketing is all about adapting. Trends, topics and success optics are always evolving, so your strategy should be, too. Trending hashtags, relevant posting topics and comical behavior is always a good play to get ahead of the game and attracts viewers. Being timely and staying up to date with current topics is HUGE when implementing your social media strategy. You don’t want your friends to think your personal life is boring on social media, so why would your customers? Spice it up a little.


Next Step: Implementation

With the first month of 2019 just behind us, your social media marketing is still adaptable. Staying up to date and in front of your customers is more important now than ever before. Being consistent, mixing in visual content at the right time, and allowing your presence to be heard can go a long way in the eyes of your consumers.  Social media marketing can be difficult to manage, but making clear cut efforts can go a long way. Staying on top of the game with these tips can put you ahead of competitors and in the minds of consumers. Of course, utilizing these recommendations isn’t necessary in all occasions or posts, but next time you go to social media to post on behalf of your company, ask yourself, is there a way that we can implement this?