Pinterest has officially gone from a site where people pin recipes to a top platform for social media marketing.  It has over 200 million users who are sharing content, finding ideas and more. The benefits this has for businesses is great if used properly.  It can help boost traffic to your website as well as help customers plan their purchases better. Below are ten tips for optimizing your business Pinterest account: 1. Ensure you have a Business account This one is pretty straight forward, if you have a business then you should have a business account with Pinterest. It is easy to set up and if you have a
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  Business blogs have grown to be very beneficial for the social communication aspect for every business.  There are so many benefits to having a business blog.  Everything from increased reach and exposure to establishing your brand as an industry leader through providing thoughtful and valuable content to your audience. A successful blog will play a key role in customer loyalty, conversions and lead generation.  With that being said, there are certain strategies to helping you achieve success with your business blog. Below are seven effective ways to boost both traffic and content reach for your blog. 1. Know your target audience Knowing your target audience is key to coming up with
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Digital marketing is an essential part to the success of any small business looking to be competitive. The key is to find out what tactics to focus on for your brand. Here are 10 digital marketing tips for small business owners.   1. Engage in local search marketing Having a local search marketing strategy is important to any small business.  It basically consists of claiming your online business listing that shows up in relevant local searches. This gives you the opportunity to check the information that is being displayed about your business to ensure it is as accurate as possible.   Aside from the big search engines like Bing, Google and Yahoo,
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          As we move through 2018, social media marketing remains a key part of any online marketing strategy.  It is so popular because you have the ability to grow your brand without directly paying for it, which makes it a very cost effective strategy. With that being said, in order to really make your campaigns work, you need to incorporate the right social media tools. Below are 10 social media tools every brand should have in their arsenal. Tagboard We have all heard the term social listening (monitoring who is talking about your brand or industry) and how important it is to growing your brand. With this tool,
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  Once you have launched your business website and you have poured hours into the design and content, you may think your work is done.  But that is definitely not the case.  Your website functions as a digital storefront that will be the first interaction potential customers will have with your business.  In order to ensure a seamless experience for visitors, you need to regularly maintain your website. Below are eight monthly website maintenance tips to keep your site functioning properly. Check for broken links and images The online world is constantly changing which means URLs and images that you are linking to can change at any time.  For this
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  If you are on Facebook, you most likely belong to at least one Facebook group. Overall, there are over a billion active users that are a part of these groups.  As of recent, Facebook has been putting attention on groups and they have made great improvements by adding some new features.  You can now create linked groups, add membership questions and you can also post to a group as a page and not just an individual. With that being said, it is time to talk about creating a Facebook group for your business if you do not already have one. They are a great way for brands to connect
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  The landscape of social media is constantly evolving and businesses need to adapt to the latest trends and developments in order to be successful and remain competitive.  As we head into 2018, it is time to start thinking about what trends are going to define this next year so you can begin developing your social media marketing strategy accordingly.   Below are seven social media trends to expect in 2018.   Expect short lived content to have the highest levels of engagement Short lived content that disappears within 24 hours (aka ephemeral content) has had a meteoric rise to fame thanks to Snapchat. With over 10 billion videos uploaded
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  It is almost that time of year again for Cyber Monday when millions of online shoppers will be looking for the best deals on holiday gifts. With that being said, there is tons of competition and consumers will be bombarded with sales and offers.  If you have not started getting ready, now is the time to start planning your strategy. Below are tips on how to optimize your strategy for Cyber Monday.   1. Start implementing your strategy today Last year over half of online consumers began their holiday shopping in October or earlier.  In order to take advantage of the attention already generating online, you need to get things
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  Whether you have an existing business page on Facebook or you are just creating one, the hardest part is growing your fan base.  If you started out on Facebook about five years ago, growing your fan base organically was not that tough since the competition was not so fierce.  Speed up to now and you have millions of people on Facebook and tons of businesses vying for the attention of them all. In order to stand apart from the rest, you must have a plan and execute it properly. Below are eight tips on how to grow your Facebook business page.   1. Define who your target audience is When
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