Is Twitter mute the start of a stormy new chapter?

Should Twitter mute change how you tweet?

Ah, Twitter. It used to be so simple: Follow a user Dig or don’t dig what they’re adding to the conversation Realize they’re not as interesting as you thought? Unfollow! But now there’s a Twitter mute button. Muting a user means you won’t see their tweets or retweets any more, and you won’t get any notifications from them. They’ll also have no idea that you’ve done this. However you’ll still be following them. Why mute instead of unfollow? If your strategy for growing your Twitter followers is to follow a ton of people just so that they follow you back, then mute lets you have your cake and eat it, too. You
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Wheat Field, to illustrate LinkedIn social media tip

Here’s how to get your LinkedIn updates noticed

If the social media strategy for your business involves LinkedIn, you might want to know about this easy way to get more visibility. Let’s say your company has a company page on LinkedIn, the most professional social media network. And you’re pretty diligent about sharing new updates about what’s going on in the business, with your customers and in your industry. How many people will actually see that update? Answer: only the LinkedIn members who have chosen to follow your company will see its status updates. Including employees, customers and partners, how many eyeballs does that amount to in your case? Tens? Hundreds? A sobering fact about LinkedIn is that many users don’t
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Looking for your target audience on social media?

How to find your target audience on social media

If you’re using social media for business then you probably keep close tabs on the number of Twitter followers, Facebook likes and LinkedIn company page followers you have. But more is not always better. If you’re Coca-Cola it makes sense to go after literally billions of followers, you’re selling something that’s available to almost everybody. If you’re an optometrist in Washington D.C….not so much. So how do you find the target audience for your business on social media? And how do you convince them to follow you? Here are a few tips. How to determine your target audience on social media Know thyself. What’s unique about your business? Is there a specialty you
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